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Traveler Walking In Airport

Red Planet - Qantas Frequent Flyer Panel

100k+ members

Key roles provided by QOR

  • Host and maintain proprietary systems for panel management

  • Operate the membership and database website (log in, profiles, unsubscribes, FAQ page, reward claim page, T&C page, past winner page)

  • Profile panel and provide panel services such as questionnaire design, scripting, testing

  • Coordinating parallel surveys for non-Red Planet panel sample

  • Provide a manned helpdesk

  • Provide thought leadership and panel management experience

  • Manage the T & CS Operate the broadcast solution

  • Maintain the central Online Portal with data deliverables

  • Manage Qantas agreed incentives Panel replenishment

  • Monthly reporting Project management 


Linked to Qantas Frequent Flyer database and operating system

Managed and programmed projects directly from Frequent Flyer database


Data exported in custom format to enable instant import into Qantas main data warehouse (and updates to Frequent Flyer points)


Qantas - Red Planet 
1st March 2018

In 2015, Qantas Airways Limited set up a market research panel sourced from its frequent flyer program, known as “Red Planet". To achieve this, QOR provided all the key operational elements of our 100,000+ strong panel. 

We were entirely satisfied with the quality of the services provided by QOR, the commitment and responsiveness of its team and the expertise it demonstrated in providing the operational management of our panel and project fieldwork during this time. 

Their support and expertise helped us deliver what was a complex and challenging project on time, on budget and with the issues that naturally arise during such a process resolved well. 

QOR worked very closely with the Qantas and Red Planet teams and our internal stakeholders and were a solid and appreciated partner of our business. 

Whilst we migrated the panel in 2016, this was for unrelated commercial reasons and QOR's assistance in this migration was both professional and appreciated. 

We can endorse that QOR has the capability and experience for any similar exercise of setting up and managing a large-scale market research panel. If you have any further questions on their role and capabilities as part of your assessment, please do not hesitate to contact me on 0448 475 448. I have also attached the key responsibilities that they undertook within our partnership. 

Vaughan Chandler Executive Manager, Red Planet 

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