Methodologies
AOR provide research solutions using a mix of methodologies, including:
QOR Consumer Panel
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QOR business panel
The QOR Business Panel is a separate entity ,with no cross over to our consumer panel.
The QOR Business Panel currently stands at 20,000+ active members.
We profile extensively on firmographics and can target company turnover, Business Owners/Decision Makers as well as business sectors and much more.
The QOR Business Panel is constantly compared to ABS data to make sure it represents the Australian Business Population and we can adjust recruiting targets based on client requirements.
The table below depicts QOR’s Business Panel’s Geographical spread as well as turnover and full time employee size.
Online and fieldwork services
Programming, Hosting and Sampling
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Application of behavioural theory
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Complex statistical and multivariate analysis
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Leadership
Brian Fine
Leading the team is our CEO, Brian Fine, a leader and innovator in the research industry.
Brian was one of the original pioneers of research in the online space within Australia, helping the business market and government bodies to understand implications of the developing technologies as well as working internally to develop quality online panels. Brian has 40+ years in market and social research.
Partners
DELIVERING BEST QUALITY RESEARCH, WITH ONLINE EXPERTISE
AOR team takes an innovative approach to research problems to devise methodologies which provide efficient solutions in terms of cost, time and insights. Our core research team is complimented by a selection of ‘best in class’ fieldwork and specialist partners, accessed on a project-specific basis to provide the best and most appropriate research solution to address our clients’ needs. Methodologies we use include online, CATI, face-to-face and qualitative research techniques.
QOR - QUALITY ONLINE RESEARCH
AOR’s sister company, Quality Online Research (QOR), is our preferred supplier for all online fieldwork. QOR’s Online panel sampling services are ‘Best in class’, and all surveys can be completed on just about any device through its device-rendering technology.
QOR‘s services are independently audited and accredited to ISO20252 (Quality standard for market, social and opinion research). QOR’s staff are experienced market research professionals, and are members of The Research Society. QOR is an ADIA (Australian Data and Insights Association) member company. QOR was also the first ADIA member certified to its Information and Data Security Compliance System (IDSC).
RDA RESEARCH - GEOTRIBES
Through its relationship with RDA research, AOR has access to the geoTribes geodemographic segmentation, which represents a proxy for weighting by attitudes and behaviour, as well as demographics. The geoTribes are based on Census, down to the State and SSDs level. This enables us to stratify sample, and weight if required to better represent the population.
This segmentation, supported by extensive qualitative and quantitative data for each geoTribes, allows for a richness of analysis by each of the 15 segments. Qualitative work can also be done within key geoTribes segments.
OTHER FIELDWORK PROVIDERS (CATI, F2F)
AOR’s main focus in working with its clients is to provide the best and most appropriate research solution to meet the client’s needs. Sometimes this mean that a mixed methodology is required, incorporating telephone or face-to-face interviews to ensure proper representation of the target audience. AOR has a short list of preferred, high quality fieldwork partners it uses for this purpose, who are also quality accredited.
